This is an event that usually lasts a week where fashion designers, brands as well as houses show off their latest items/collection in runway shows to the media /buyers. This event is known to influence trends for the current seasons as well upcoming seasons. The most prominent fashion week are held in New York, Paris, London as well as Milan which happens only twice in a year.
Fashion week has a little bit of history; as you know, there are a lot if fashion weeks all over the world, however the first New York fashion week was held in 1943 which its main purpose was to distract the attention from the French fashion at the time of world war, this is because the workers in this industry were not able to travel to Paris. This was an opportunity to the Americans because they were thought to rely on the French couture for inspiration.
Eleanor Lambert who is known as the fashion publicist organized an event called Press Week for the purpose of showcasing the American designer’s collections for fashion and journalists who ignored their work in the past and due to the success of Press Week, magazines such as Vogue started to feature more of American designs which the previous used to feature mostly the French designs.
In 1945 Paris began holding their couture shows and in 1973 the French fashion federation further organized Paris fashion week while Milan fashion week was founded in 1958 by the Italian chamber of commerce. London fashion week was founded in 1984 by the British fashion council.
Fashion week are known to be held months ahead for the purpose of giving the press as well as potential buyers a chance to preview the designs for the upcoming season. In the month of February and March, designers usually display their autumn collections well as winter collections and in Fashion Week during the season of spring and summer is usually held in the month of September and October. This gives the retailers enough time to arrange on purchasing and incorporating the designers into their retail marketing.
Vogue magazine covers all the latest designs such as dress designs which are showcase by the fashion designers during the fashion week. During Fashion Week, there are two types of shows such as Menswear and Womenswear. There are also fashion shows particular to each location such as Haute Couture sows in New York as well as Paris, there are resort as well as bridal shows too.
For womenswear shows, they are usually held in the month of February and September or maybe October in New York, London Milan as well as Paris in that order. For menswear shows, they are usually held in the month of January and June or maybe July in London, Milan Paris as well as New York in that order. In Florence, Italy they provide menswear trade show in form of Pitti Immagine Uomo and Paris haute couture shows often take place in January and July. However, some fashion weeks are more genre specific like Miami Fashion Week (swimwear), Rio Summer (swimwear), the haute couture shows in Paris showcase one of a kind designer originals, Indonesia Islamic Fashion Week (Moslem Fashion) and Festive wear at Bangalore Fashion week as well as Bridal Fashion week.
Fashion week is usually anticipated weeks long before the runaway shows that often start in NYC and the across the world. Below are cool facts about fashion week that you may not have known about:
There are over 40 Fashion Weeks across the Globe:
Although there are the primary Fashion weeks in NYC, London, Milan and Paris however, there are 40 other Fashion weeks that take place all over the world for example, other U.S cities like Chicago, LA, Miami, Boston, Charleston among other places.
Shows last for about 10 minutes:
Despite months of long hours of preparation, these Runaway shows are known to last for only 10 minutes some go up to 20 minutes.
Some Models don’t get paid that much:
Models at the NY fashion Week especially the non-celebrity models (beginner models) only make a few hundred dollars per show. These models usually do it for exposure or trade for clothes. The top famous models who walk on runways shows in London, Milan as well as Paris are highly paid. It so happens that female models are paid twice as much as the male models.
Not all shows are Runaways:
Most shows that are also known as Presentations only feature models that are standing around on pedestals which is not a runaway just people standing around and taking pictures.
Couture Designers do not show in NYC:
Major couture designers like Valentino, Gucci, Louis Vuitton, Chanel do not participate in NYC Fashion week but they show in London, Milan, Paris. The NYC mostly consist of ready to wear brands like Rebecca Minkoff, BCBG, Marc Jacobs, Tibi, Jason Wu and many more.
It’s clothing only:
During the major Four Fashion Weeks, clothing designers are the only showed during these events and not shoe or accessory designers.
It happens all over the city:
Most shows are at Lincoln Center which is also referred to as Mercedes Benz Fashion Week but the shows for Fashion week are spread all over the city and also include an indie designer series of shows called Nolcha Fashion Week.
You can’t buy Tickets:
During Fashion week, you can’t actually buy tickets for the event, the only way to attend the shows is if you are in the industry as a blogger, an editor, makeup artist, designer or stylist.